When a pet leveled-up, the player received coins, new features and special statuses. Paw Points were akin to XP/EXP (Experience) in other social games of the sort gaining sufficient paw points made the pet level up. Visiting friends, buying items, and using the stadium earned players Paw Points. Participating in the Daily Lottery, visiting friends, winning awards, cleaning or playing with pets, winning hurdle races, or betting on the outcome of hurdle races also provided players with ways to earn coins. The players received coins and Paw Points on their first visit of the day to each friend, but earn only Paw Points for subsequent visits. Pets could visit the pets of their owner's friends and perform activities with these pets (washing, grooming, feeding, etc.) A pet could visit other pets as many times a day as it wished. Players' pets could interact with each other within the "friend" network. Īn iOS version, Pet Society Vacation was released in 2011 with similar gameplay, but set on a tropical island with new settings like an underwater reef.
The game was scheduled to close on Jthe server shut down on June 18. The game was launched Augby Playfish and at its "peak had 50 million monthly players, 5 million daily players and made as much as $100,000 a day by selling in-game items." Electronic Arts acquired Playfish in November 2009. The user interacted with their pets through washing, brushing, petting and feeding. Players could design their pets by choosing genders, names, colors and altering appearances. The game ranked as one of the most popular Facebook applications. Pet Society was a social-network game developed by Playfish that could be played on Facebook.
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